The organisation was established in 1960 and has had maintained a similar look and feel.
Following discussions in the organisation and external surveys to ascertain the strength of the brand in the 21st century, it became quite clear that a brand refresh was required.
The aim of the brand refesh was to improve the organisation recognition by the general public and users of our services and to ensure that the brand articulates the vision, mission and values of the organisation and to make the information more easily accessible.
To achieve this we commissioned the development of a new logo and brand new website.
You will notice that both the old and new logo are on the site. We are working through a phased brand transition, so that as old stock runs out or there is a updated design, we will upload this on the site and reprint publications etc with our new brand and designs. This helps us minimise our carbon footprint.
If you have any comments or suggestions or if there are any parts of the functionality that is not working appropriately please email us.
We are very pleased with the outcome of many months of hard work.
We hope that you like it too.
